Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centers. We helped them with the design of VR Bengaluru, an upscale mall.
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centers. We helped them with the design of VR Bengaluru, an upscale mall.
Much has been spoken about the how the spirit of Bengaluru resonates with its title of garden city. The primary concept of this upscale mall was to bring this spirit alive and let people revel in open spaces.
This led to the design of a large courtyard in front of the building being the prime driver of interaction spaces in the building.
Inside the mall the retail space are arranged in a manner to maximise visual connectivity to each brand as well as easy accessibility.
The mix of spaces balances retail with hospitality in the form of an integrated hotel, entertainment in IMAX and PVR Gold Class and numerous F&B options.
On the rooftop patrons of this mall can enjoy an open air roof top experience in a lounge bar with facility to broadcast on a large screen. This has become a favourite spot for enjoying live matches.
A unique black facade defines this mall amidst the surrounding environment and gives it a premium feel. As part of the design and detailing process, careful thought was given to aspects of maintenance and long life of finishes.
There is a great feeling of openness in this retail space with high visibility and opportunities for interaction.